Chaco: Strap In 

Advertising Concept, Copywriting, Hand Lettering, Student Work

This campaign aims to reach a new audience other than the typical outdoors person Chaco sandals appeal to by looking toward the travel market. The campaign dares viewers to go on the adventures they’ve always dreamed of—whether it’s to walk the Great Wall of China or climb Machu Picchu—knowing that the sandals on their feet will last as long as they will.