Branding, Packaging, and MerchandiseĀ
Branding, Packaging, and MerchandiseĀ
The branding for ShineBrightly needed to feel like GEMS but not be GEMS and, as an activity box subscription for girls ages 7-12, it needed to be playful and energetic.
Each year, GEMS produces a new curriculum based on a theme. This curriculum was a revamping of the branding I created for the 2020 virtual conference to connect leaders with the messages heard at conference while still appealing to girls.